How To Write A World-Class Bullet That Kills, No Matter What You Offer - Be It A Sales Letter, A Squeeze Page Or Any Other Advertising Publication
This wonderful unique guest post is written by Wong Chendong from The Bad Blogger. Wong shared a lot of great copywriting tips in this post. Hope you enjoy reading it and gain some good information that will help you in making money with online marketing.
If you would like to know a truly excellent and the most effective way to writing bullets that builds mental tension in your prospect to the point which they have to buy your product to discover the answer... then this will be the most important post you will ever read through out the whole day.
And here is why,
Let's face it... Every single marketers online will tell you the headline is the single most important sentence you will ever write in a sales copy or a sales letter, in fact this is so true to all advertising publication in this world. Just because it is so important, almost everyone out there thinks, the very first sentence to write in a sales copy or sales letter is a...
Grabs The Prospects Lapels And
Get Them To Read !
But the truth is "No." Writing a killer headline, should be the last to do. I'm not going to address why the headline should be written last... in this particular post, I will in the future, as for now, I'm going to tell you, the very first thing you need to write in a sales copy or a sales letter and that is...
That Kills !
Yes! You read that right. What I'm referring is a dot or asterisk with a sentence next to it, below is an example of well written world-class bullets:
John Carlton
"The Most Ripped-Off Copywriter On The Web..."
What you have just read from the example above, is a world-class bullets written by John Carlton, and believe it or not, John Carlton, is by far, in my opinion...
In Creating World-Class Bullets
That Tickle The "Prospects Hot Buttons"
To The Point Of Frenzy !
Creating bullets is the very first work you will ever do in creating a superior world-class sales copy or a sales letter. You might be asking why is that so? The fact that it is so, because....
What You Are Selling
From A Sales Copy Or A Sales Letter
For The Most Part Is Because Of
The Quality Of The Bullets !
Before I go deeper into what I'm going to teach you, let me tell you something straight, learning to write a successful set of world-class bullets for your sales copy or sales letter....
A Process !
And "process" takes time, this is not an overnight dream, so it doesn't mean after you had finish reading this post you will be a total professional in writing bullets, like those scam marketers out there told you. The process I'm about to show you is taught by a world top-copywriter named, Gary Halbert, also known by many as the "Prince Of Print." Believe me...
For Whatever Online Business You Had
For The Rest Of Your Life !
The first thing you need to do is to get as many world-class bullets as possible and write each and every word down on paper. The reason for doing that is to get a neurological imprint of writing those world-class bullets..
I highly recommend you to read John Carlton's sales letter and read and write his world-class bullets and keep them as your swipe files.. Believe me, there are no secrets or shortcut to writing a world-class bullets. The only way you'll acquire this skill is through a lot of practice.
The second thing you need is, what I, The Bad Blogger, call...
Seductive Opening Phrase !
I had seen too many sales letter, use too much of the four Ws. The four Ws are, "What," "Why," "When," and "Where." These four Ws have been use to often, and people are sick of reading them. I'm going to give you some of my collection of seductive open phrase, use them well.
Can you guess which seductive opening phrase above is the best to be use in bullets? Believe it or not...
Seductive Opening Phrase
To Be Use For Writing A World-Class Bullet
For The Last 30 Years Or So !
And I will tell you why right now. It is because people do not know how to do what they are doing, in fact "how to" usually give people an "aha!" experience in their mental tension mind. Okay, by now you should had a basic theory of writing a world-class bullet. Now I'm going to go to the last lesson for today and it is...
This is quite the same as writing a bullet, it is an added sentence after the main sentence to tease the prospect. It look something like this:
Believe it or not, the above world-class bullet written by John Carlton will be intrigued by anyone who plays golf. Again I don't have a magic ward that will instantly give you the skill to write teasing brackets, the only way is to... practice and believe me...
Well, I think that's the end for today's lesson, I hope you take my words to heart.
P..S It’s just as hard to write a world-class bullet as it is to become famous and wealthy, all I can say is whatever you do right now, is a process you definitely need to go through before you even get to see the event!
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